Sensory and Consumer Research
Mérieux NutriSciences Sensory and Consumer research services allow you to evaluate the quality of your food and beverage products, discover new consumer attitudes, compare products against competitors and generate new product ideas.
Our globally deployed network of experts can help your R&D and marketing teams develop products that meet consumer expectations. We can also help you determine how ingredient and process changes can affect the characteristics of your product, compile complete sensory profiles and identify key sensory attributes that promote consumer acceptance and quality assurance validation.
We apply our portfolio of proven sensory and consumer tools and methodologies to help you identify opportunities in new markets, maximize the profitability of your products and actions and ensure a long-term relationship between your consumers and your product. The aim of our research is to understand consumers better and help you define your marketing strategy by measuring and explaining the emotional and sensory aspects of your products.